From PIAB To InjuriesBoard to PIAB again

The Personal Injuries Assessment Board, or PIAB, was created by statute in 2003. It was set up as an institution to deal with injured people’s claims- back injuries, falling over on a banana skin in the supermarket, you name it. Only medical negligence was removed from its scope- those sorts of claims are particularly tricky and it wasn’t considered to be appropriate to roll them in with everything else.

For years, the PIAB called itself PIAB. The logo was as workmanlike as you could hope for. We are talking about the original does-what it says on the tin sort of approach. Let’s just write out the name, and that’s the logo.

PIAB logo

All change

Then, suddenly one day, it seems like it was gripped by a sudden and profound wish to be less acronymatic. PIAB was out, Out, OUT- and the fresh new branding of was in, In, IN. We were all-in on using the URL as the brand.

It even had one of those spectacular ‘dot and swirls’ celtic tiger era state logos. It even came with just the hint of an abstraction of an injured person, crocked and humpbacked. I mean, most back injury claims probably involve people with limbs or a face still, but you get the idea.

Injuries Board logo

And then, suddenly, a few months ago, it was all change. was out,Out, OUT and the venerable was back,Back, BACK!

New PIAB Logo

The new PIAB logo was all swirls, no dots. Who knows what mysterious forces lead a monopoly state body to expend so much consideration on their branding? After all, or PIAB, they’re the only place you can go if you want your injury claim assessment dealt with.

But as always, for the niche-interest community of state logo afficianados the one certain thing is that this will not be the last time we get to witness one of these evolutions.

Blue Peter: England’s dream of childhood

It is the 60th anniversary of Blue Peter. Described airily as a “magazine show” to those unfamiliar with its sui generis format, Blue Peter has sat in the BBC schedule as unwaveringly as the 9 O’Clock News for a televisual eon.

The reason, I suspect with an outsider’s perspective, is that Blue Peter is the collective dream of English childhood given form and that the culture could no more abandon that dream then it could abandon the idea of adulthood embodied in the News.

I say an English dream of childhood, rather than a British one, because whether they knew it or not, Blue Peter has never been about how children in Scotland, or Wales (and certainly not Northern Ireland) lived and played and imagined. They may well have all had the same dreams and been excited by the same Blyton-esque mix of pluck, exploration, make and do and dogs.

Being Irish, I don’t know. But it was clear to me when I watched it (not often, not with any enthusiasm) that the programme didn’t know either- and didn’t care.

These were English pals (and the capacity to cast really likeable sorts for Blue Peter remains one of its spectacular skills) mucking in, or mucking about. Digging in the Blue Peter garden, exploring the British landscape (though always through the eyes of the English visitor), having adventures, making biscuits or honest terrible Christmas decorations and so on and so on.

But in fact, the producers (well, really the founding master and commander of Blue Peter, Biddy Baxter) understood their ostensibly factual programme was playing in the imagination as much as any Doctor Who or Wombles.

Blue Peter has pets, because there are many children who would like to have a pet, but can’t. And Biddy Baxter gave those children dogs and cats to live with- animals who would grow up and then old with them.

She imagined living in one of the newly built, post-war estates of high rise flats. So the Blue Peter Garden was created, so those children would have a garden- a patch of nature to tend along with the presenters.

Biddy Baxter understood that the reality of many children’s lives was not Blyton, but Kes. But her programme chose to offer them an escape, not a mirror. Even the famous Blue Peter badge- a talisman which allowed the bearer to access museums, galleries and the rest of the cultural world at discount or for free- was an unacknowledged effort to spread that access to children who might never manage it any other way.

None of this was ever acknowledged on screen, but was a quiet river of radicalism buried under the conventional enthusiasms of the middle classes.

Even the famous fund raising feats of the Blue Peter Appeal- where tens of thousands of children sent in bottle-tops or other tokens of value to help a charity- were more than their apparent Good Works at the Village Fête. What they really tried to demonstrate to children was the potential of collective action to make change.

A 60 year anniversary in television is an achievement difficult to imagine being repeated by any programme starting now.

Blue Peter’s continuing power comes from having offered more than imagined friends, pets or gardens.

It offered an imagined England that was always consciously and deliberately better than the real thing- because children deserved better.

Just there, in that studio, twice a week, England’s dreaming.

And just for once, we should be glad of it

Fís Special Post: Free ebook sample from Sit Down and Be Counted

The Fís Television Summit is running in Galway this week. To mark the occasion, something a bit special.

Sit Down and Be Counted, published in 1969, is a curious beast of a book. A (critical) history of the birth of RTE television. An analysis of television’s place in a culture as both an expressive form and a medium. A prophetic understanding of how the technological form of getting moving pictures into people’s home forced a particular grammar onto how stories could be told. A J’accuse. A book by lovers of the form of the book, crammed with italics, footnotes, prefaces, endnotes and appendices. And, in telling the story of how a quirky, original and independent television culture was systematically oppressed, it is a kind of mirror history of Ireland itself.

I will be republishing Sit Down and Be Counted as an ebook (and some very special print copies). And, with the blessing of the authors, their heirs and good graces, to coincide with the Fís Summit, you can download a sample from it here, today. If you have a kindle, you’ll need to load upload the pdf via the Send to Kindle App.

The rest of you may read, print and enjoy the pdf in whatever format or device you like the best.

Sit Down And Be Counted A cautionary Tale Free Sample

If you’d like to know when the final book is ready to buy, stick your email in this form.

Sit Down and Be Counted




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