Your Country, Your Call launched a week ago. Its self description "a competition to ignite your imagination and reward your thinking" might have you scratching your head. Didn't we already go though exactly this already? The Ideas Campaign was an almost identical effort run by PR firm AMAS's Managing Director Aileen O'Toole in March of 2009.
If you're working in PR, an election can mean a shower of extra work- if you can persuade a politician or political party that you have a particular insight. Bear this in mind when you throw your eye over "It's the economy stupid", a post from PR firm Edelman (they of the questionable PR). The article begins by telling us that the economy has been taken for granted by the electorate.